In this post, we are going to talk about basic keyword research tips for beginners

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Photo by Stephen Phillips - on Unsplash

Keyword denotes the search words and phrases people use to search for a particular item. Knowing and writing content around those terms help in search engine optimisation. It is simple but has a huge impact on SEO all over the internet.

Keyword research is the first step in creating a content strategy for a blog and its monetisation. We all know how important is search engine traffic to grow our blogs.

Any kind of search engine optimisation starts with understanding what your target audience is searching online and then creating content around it.

(I talk about Profitable SEO in my book. It’s available on Amazon…

You need to think about the demographic niche too

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Photo by Corinne Kutz on Unsplash

2021 is almost here and in this post, we will talk about how to choose profitable blogging niche for the coming year.

Choosing a blogging niche important to have a blogging goal for your blog. It is important to know your focus before you even start blogging.

Without the focus, your energy for blogging will go astray making it good for nothing. So, where is your focus?

Let us begin by placing us in the place of visitors. Suppose I am a busy mom who needs some guidance to choose the best day-care for my son.

Now, will I look for it in a blog where the blogger shares how to choose different recipes for school tiffin? …

Craft your about me page to connect with your readers

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Photo by Ella Jardim on Unsplash

Before monetizing a blog, you need to make sure the blog is ready and able to handle the process. The first step in the workflow here is to create an About Me page for your blog.

An About Me page is the stand-alone page on your blog that tells your readers about you and your blog. There are so many studies in the content-marketing field demonstrating that the About Me page of any blog is one of the most visited pages.

People love to read About Me pages. It’s the sole window to the person behind the blog. Personally, I love to read the About Me page of any new blog I visit. …

Face, Book, Marketing

3 tips to find the best people to follow your Facebook page

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Photo by Duy Pham on Unsplash

The other day, an indie author I know from a long time ago sent a message. I was trying to write an article for this column at the time, and she asked me, “How do I find the ideal reader to like my Facebook page?”

We talked for a long time before we hung up and I started writing how to find the ideal reader for your Facebook page.

This actually should be the first step of research before you start building your Facebook presence. Billions of people use Facebook every hour and they share a plethora of interests.

So, how do you find the ideal reader among so many people? And who is an ideal reader? …

Face, Book, Marketing

5 tips to combat coronavirus on social media

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Photo by Kristopher Roller on Unsplash

It was a nightmare for a local artist here as she got trolled for the last 50 hours. Her crime? She accidentally mentioned “Aquaman” as her favourite Marvel hero. Now, this is outrageous for any DC or Marvel fan, and that poor thing was harassed relentlessly for her slip of the tongue.

The one thing I noticed, in this case is people have become ruder and more unforgiving during this pandemic. It may be because people are at home and excessively using social media. The trolling has increased — and, as a result, so have the nervous breakdowns.

It’s become evident social media is causing a lot of damage, and we need to keep a distance to keep ourselves sane. …

Face, Book, Marketing

It’s the next best thing to a book signing

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Photo by freddie marriage on Unsplash

I love reading authors’ newsletters. However, the last two weeks were full of news about authors canceling and postponing book tours and rescheduling appearances.

Like everyone, the publishing industry has been affected.

But sales are still up. Authors and publishers have long since adapted to the digitization of books (i.e., ebooks and audiobooks).

If you were thinking about launching your new book during this period and are still contemplating whether to launch or not, let me tell you a secret.

It’s possible to launch your book using Facebook.

Yes. You read it right.

You can virtually launch your book using your Facebook author page. But, how? How can you virtually launch a book on Facebook? …

Face, Book, Marketing

7 ideas that practically guarantee engagement

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Photo by Emma Matthews Digital Content Production on Unsplash

Do you think Facebook engagement is dead? Wrong!

The fact is, Facebook reach and engagement is a hard nut to crack. But guess what? It may be hard but it is not impossible.

With the right timing and the right type of content, you can guarantee engagement. In today’s post, we are going to discuss seven Facebook post ideas that practically guarantee engagement.

These Facebook post ideas can be implemented in an instant. They will also help you to:

  • Solve the problem of not knowing what to post
  • Create a content plan
  • Schedule the posts in advance
  • Establish a connection with your…

Face, Book, Marketing

10 tips for using Facebook to build your community

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Photo by Joanna Kosinska on Unsplash

Imagine a club where everyone is waiting for your arrival, and as soon as you announce something, the whole crowd gathers around you. Now imagine you standing with a microphone and announcing regularly, but nobody is noticing you or your announcements.

So, where do you want to land with your books and blog posts? A party where people are looking forward to your posts or a place where nobody knows you.

Writers need marketing channels. A writer’s job doesn’t end in writing and publishing a good piece of writing, and they need to market that piece too.

Facebook is a place where you can expect the first kind of reaction for your content. What we see on our Facebook timelines solely depends on how we interact with the posts and pages. And it is very much possible that you can find your ideal audience who cheers for you and loves the content you create. …

Face, Book, Marketing

And how to fix them quickly

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Photo by Nick Morrison on Unsplash

I am sure you know the feeling.

The pressure to grow your social media as a writer. The feeling of frustratingly slow growth and a Facebook page that only you and your partner care about.

It feels like you have tried every trick in the book for people to visit your author page and sing praises.

It feels like no matter what you do, the only visitors to your Facebook page are the crickets.

I know the feeling too.

I created and deleted 10 to 12 Facebook pages from 2015–2018. I tampered so much with my Facebook pages that Facebook has banned me from changing the names of my future Facebook pages for life. …

Face, Book, Marketing

What to post on your brand new author page?

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Photo by Austin Distel on Unsplash

Do you want to tear your hair apart when all the digital marketing gurus tell you to create content for your Facebook page?

Do you stare at the blank screen and have no idea what to write to connect with your readers?

Well, it happens to all of us. But the question is, how do you rectify the problem?

What to post? How to connect with the readers?

Facebook loves when you take the time to understand it and then act accordingly. And in this article, we are going to learn how to achieve the feat.

The secret formula of engaging people on Facebook is to create content that the users love. The more you engage people and make them stay longer on Facebook, the more growth your Facebook page will have. …


Puspanjalee Dutta

India based writer and blogger.

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